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Actions & Recommendations

Intelligent Product Alerts, Actions and Recommendations
Beta Program: For select users we have opened the ability to test our Actions & Recommendations feature. If you are interested in joining the beta program or have any questions, please contact us at [email protected]
As a Beta user of the Actions & Recommendations component, you will get access to a limited selection of our alerts, aimed at helping you manage your brand. Once enabled for your account, alerts will be updated daily and appear under the To-Do list in the Actions & Recommendations component of the Operations Assistant page.
Below is an overview of the initial, limited set of alert types that we enable for Beta users, along with their default rules and thresholds.
Alert Type
Alert Rule
More Details & Recommendations
Account Health Risk
A daily alert is created listing any marketplaces where the Amazon Seller Central account health status is At Risk, Critical or Deactivated.
The Seller Central account of the affected marektplace should provide specific details on the health status. Common reasons for account suspension include:
  • issues with product listing quality
  • customer complaints
  • policy violations related to shipping and handling
Once you have identified the specific violations and take steps to address them, reach out to Amazon's seller support and request a review of your account.
Advertising Spend Drop
Amazon advertising spend invested in a specific SKU dropped to 0, week-on-week. The drop is based on a rolling 7 day timeframe comparison that is updated daily to reflect the latest tracked data.
If your Amazon advertising spend unexpectedly dropped to zero, you can investigate by checking the following in your account:
  • if there are any issues with your payment method
  • if your ads have been disapproved for any reason
  • if your advertising campaign settings have changed and become too restrictive
Bestseller Rank (BSR) Drop
Your ASIN's bestseller rank for a specific category on a specific marketplace dropped by more than 10% from one day to the next.
If your Amazon product Best Seller Rank (BSR) drops, there are several steps you can take to try and improve it:
  • Review the competition in the category
  • Check your product listings: Make sure that your product title, bullet points, and description are all accurate, relevant, and up-to-date. Ensure that your images are high-quality and representative of the product
  • Review your pricing: Make sure that your prices are competitive and in line with similar products in your category. Consider offering promotions or discounts to customers
  • Optimize for keywords: make sure that you are using relevant keywords in your product title, bullet points, and backend search terms. This can help improve your product's visibility in search results
Buy-Box Rate Drop
The Buy-Box rate of an ASIN in a specific Amazon marketplace dropped from one day to the next. A 100% buy-box rate, means that the product won the buy-box on every view that day.
The buy box is the box on a product detail page where customers can add items to their shopping carts, and having a high buy box rate is important for generating sales on Amazon. If your Amazon FBA product's buy box rate drops, there are several potential steps you can take to try and improve it:
  • check that your product listings are accurate, relevant, and up-to-date
  • monitor the competition and make sure your prices are competitive - consider offering promotions or discounts to customers
  • try to improve your product's shipping speed and delivery options, as well as your customer service and return policies
Conversion Rate Drop
The conversion rate of an ASIN dropped by more than 10% week-on-week. The drop is based on a rolling 7 day timeframe comparison that is updated daily to reflect the latest tracked data.
If your Amazon FBA product conversion rate drops, there are several potential steps you can take to try and improve it.
  • Review your product listings to make sure that they are accurate, relevant, and up-to-date. Also make sure that your product images are high-quality and showcase your product in the best possible light.
  • Monitor the competition and make sure your prices are competitive. Consider offering promotions or discounts to customers
  • Optimize for keywords: make sure that you are using relevant keywords in your product title, bullet points, and backend search terms. This can help improve your product's visibility in search results.
  • Try to improve your product's packaging and shipping speed.
Inactive Product Listing
The status of an ASIN's listing on a specific marketplace went from active one-day, to inactive the next.
If your product listing on Amazon has become suddenly inactive, it could be due to a violation of Amazon's policies or inventory issues. To determine the reason for the inactivity:
  • check your Seller Central account for any notification from Amazon regarding the status of your listing
  • review your product in line with Amazon policies
  • check the Xapix Inventory Page for a quick first overview before diving deeper into your inventory management processes
Low SKU Profit Margin
The profit margin of a SKU has been below 5% throughout the last 8 weeks.
If your Amazon FBA product is unprofitable, there are several potential steps you can take to try and improve its profitability:
  • Review your costs, including your product costs, fulfillment costs, and shipping costs, to see if there are any areas where you can save money
  • Review your product listings to make sure that they are accurate, relevant, and up-to-date. Also make sure that your product images are high-quality and showcase your product in the best possible light.
  • Optimize for keywords: make sure that you are using relevant keywords in your product title, bullet points, and backend search terms. This can help improve your product's visibility in search results.
  • Consider diversifying your product line or expanding into new marketplaces to try and increase your sales and profitability
Low-Stock Inventory
A SKU is at risk of going out-of-stock. This is based on the latest Amazon FBA data.
Low-stock is defined as items where the estimated days of supply is less than lead time, which indicates that orders from your supplier may need to be expedited in order to avoid going out of stock. The following details are also provided in the Xapix user interface to help you plan:
  • the estimated days of supply remaining
  • the minimum quantity that should be re-ordered
  • what the maximum shipping date should be
Pricing Health
An alert is created when the same ASIN in a specific marketplace is available at a lower price on Amazon. Alert details provided include the current cheapest new and used options on Amazon.
If the same product is available at a lower price, this means you are likely to have a drop in traffic as competition has increased. It is therefore important to review your pricing strategy and consider lowering your price.
Product Rating Drop
The product rating of an ASIN in a specific marketplace has dropped from one day to the next.
If your product rating on Amazon drops, there are several steps you can take to try to improve it:
  • Review recent customer feedback for common complaints
  • Review aspects such as supplier choice and the manufacturing process if product quality is a common complaint
  • Respond to customer reviews to help get more feedback for change
  • Encourage positive reviews: request reviews on recent orders from within Seller Central
Zero Advertising Spend
Advertising spend invested in a SKU has been 0 throughout the last 8 weeks
If your Amazon advertising spend unexpectedly dropped to zero, you can investigate by checking the following in your account:
  • if there are any issues with your payment method
  • if your ads have been disapproved for any reason
  • if your advertising campaign settings have changed and become too restrictive
Xapix Account Disconnected
An alert is created when the authentication between Xapix and an Amazon seller central account has been revoked, meaning that Xapix can no longer provide insights for that account.
You can re-authenticate the relevant account via the Xapix settings page as outlined here