Category Benchmarks

Enabling product performance comparisons within your product category
Category Benchmarks are available for the Conversion Rate and calculated across 100,000s of products on a daily basis. They are made available across main and sub-categories per marketplace, whenever data thresholds for statistical significance are passed.
The Conversion Rate on Amazon is defined as the Unit Session Percentage (Units Sold / Sessions *100), the closest proxy to classic ecommerce conversion rates, in line with Amazon's reporting.
The Category Benchmarks are surfaced in the following features:
  • In the AI Operations Assistant: Conversion Rate Benchmark alerts are created daily when a product is identified as having significantly lower conversion rate performance vs the category benchmark
  • On the Products page: for tracking daily performance data over time on the Product Performance Graph and aggregated for the time period in the Product Details section