Generating Recommendations - Parent ASIN Level

How to generate listing Parent ASIN level recommendations and review them

Recommendations can be generated within the Listing Performance Screen. The screen can be accessed from the Top Listing Optimization Opportunity component, from relevant Product Listing alerts in the Alerts & Recommendations component or for any of your products from the Products page:

1. For the current listing details in the Parent ASIN flow, the Child ASIN variation with the highest listing strength is chosen in order to have the best case for comparison

2. After clicking on Optimize Listing Performance, recommendations are generated and start appearing next to the current Title, Bullet Points, Description and Search Terms as they are made available

3. Keywords included from the Keyword Bank are highlighted in blue

4. Child ASIN data Placeholders are shown between [ ] brackets, that will be filled dynamically with the relevant Child ASIN variation data. The following placeholders will show when available:

   • [PRODUCT_TYPE]: in the 4th bullet point for dynamically including the product type in the templated text

   • [SIZE]: in the Title and 4th Bullet point for dynamically including the size data per child ASIN

   • [COLOR]: in the Title and 4th Bullet point for dynamically including the color data per child ASIN

   • [STYLE]: COMING SOON - will also be shown in the Title and 4th Bullet point for dynamically including the style data per child ASIN

5. Accept at least 1 listing element to enabled the Proceed button. Alternatively, you can also:

   • Edit the recommendations: the pencil icon in the bottom right of each recommendation allows you to Edit the recommendation before proceeding. This includes the placement of the placeholders referred to above, thought the placeholders themselves must be written in exactly the same way to work.

   • Reject specific recommendations: a feedback dialogue will appear for that item, asking you to send useful information back to us so that we can learn and improve recommendations on the next try

6. As long as at least 1 listing element (e.g. Title) recommendation is accepted, you can click Proceed to move on the final confirmation stage before submitting to Amazon

Title example with [COLOR] placeholder for Child ASIN variant data

Bullet Point containing PRODUCT TYPE and COLOR placeholder