The Keyword Bank
Inserting top ranking keywords into your listing
Overview
The Keyword Bank is an integral part of Autopilot's Listing Optimization feature. Keyword data is imported from multiple sources for each product and ranked based on the likelihood of users to click and convert when seeing your product on the Amazon search results page for those queries.
The keyword bank then automatically injects the highly relevant Amazon search terms into your Autopilot listing recommendations to enhance product page views and conversions.
In the listing optimization flow, keyword bank details are displayed within the Keyword Ranking table. It shows the ranked keyword list and indicates which keywords have been newly added to the recommendation (New) and which were already part of the existing listing (Existing). These are then highlighted across the current/new details below it. When keywords are no longer included in the suggestion or are removed as you edit, the line relevant row in the table will turn dark to indicate this.
Features and Benefits
1. Keyword Bank
What is the Keyword Bank?
The Keyword Bank serves as a repository of Amazon search terms, specifically tailored for each ASIN/marketplace combination in your portfolio. It's designed to improve the relevance and performance of your Amazon listings.
Features
Automated Keyword Ingestion: Ingests around 200 Amazon search terms per ASIN/marketplace combination
Ranked Keywords: Keywords are ranked based on their likelihood to click and convert, utilizing data from multiple sources
Automated Keyword Tagging: Adds an extra layer of brand safety within the listing recommendation process by excluding terms that users are searching for but that you would not want to include in your listing, such as competitor brand names
Benefits
Increased Relevance and Conversion: The Keyword Bank enhances the performance of your Amazon listings by automatically injecting highly relevant keywords that users are searching for on Amazon
Brand Safety: The automated keyword tagging mechanism ensures that your listings remain clear of unwanted words
2. Keyword Injection Indicators
Features
Allows you to track which keywords have been automatically injected into the listing recommendation.
Benefits
Offers deeper insights into where top-ranking keywords from the Keyword Bank are placed within your listing.
Enables you to pair high-ranking keywords with compelling content, designed to maximize conversions.
How to Benefit from These Features
The Keyword Bank and Keyword Injection Indicators are built into the Listing Optimization feature. While you can't directly access the Keyword Bank, its influence is evident in the listing recommendations you receive.
Navigate to Listing Optimization: jump into the 'Listing Optimization' process within the Autopilot dashboard
Keyword Injection Indicators: While reviewing your listing recommendations, look for the Keyword Injection Indicators. These will show you exactly where each keyword has been placed within your listing
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