Product Performance

Product performance tracking over time, with category benchmark comparisons
The Products page consists of 2 main components that are linked - the Product Performance Graph that shows performance over time and the Product Details section, which lists the product shown in the graph at the top, provides more metrics for the selected time period and allows users to switch to any other product in the catalog.

Product Performance Graph

Shows the performance of a specific product over time, on a given marketplace, by surfacing the following metrics:
  • Product Conversion Rate: the conversion rate on Amazon is defined as the Unit Session Percentage on Amazon (Units Sold / Sessions *100), the closest proxy to classic ecommerce conversion rates, in line with Amazon's reporting
  • Category Benchmark Conversion Rate: daily benchmark conversion rate for the category that the product belongs to, more details
  • Comparable metrics: you can switch between Units Sold, Sessions, Page Views and the Buy-Box Rate for the third metric, aligned with the right Y Axis. Please see the Glossary for Product Performance metric definitions
To choose a different product/marketplace combination to display on the graph, simply click on the product in the Product Details Section.
The performance tracking data may lag by 2 or 3 days due to frequency of updates from Amazon. The category benchmarks may also not be available for specific category and marketplace combinations.

Product Details

  • Allows users to select a different product to display in the graph
  • Displays performance and financial metrics for the selected timeframe, including: Product Conversion Rate, Category Benchmarks, BSR, Net Sales, Units Sold, Profit, Profit Margin, Average Rating. Please see the Glossary for Product Performance metric definitions